For many families, purchasing images from a photographer is really an emotional process. The key is to get them to plan a sitting – either indoors or out – and then appeal to their sense of family to close the deal.
Many Successful Family Photographers...
market all year around, with a big "push" in the fall so they can order Christmas presents for their family members.
may include a free family sitting in their high school senior marketing.
package a family session with a variety of prints for a easy to understand complete purchase price.
may mail monthly newsletters to stay in front of their audience.
partner with local businesses to offer package deals. Make a purchase and get a free or discounted family session.
also market to past customers to encourage repeat sittings.
mail a postcard to families your studio session specials for the month or season. Offer a free 8x10 to the first 20 people who book a session.
package a family session with a variety of prints for a easy to understand complete purchase price.
Our Trifold Brochures are great for price lists! And at quantities as low as 50, you don't have to worry about being committed to your prices for years.
If you want to put out a Family Newsletter, our 4 page Magazines are perfect, and they fold down to 8.5x5.5 to keep mailing costs down.
And speaking of mailing, we can also get Mailing Lists and mail your pieces if you need us to. We're your one stop shop!
Browse other samples at our Family Gallery for more ideas.
Unlike other places, you can always call us and talk to a person that specializes in marketing for photographers! Just call 800-972-9861 to start your journey to better marketing.
