Marketing to high school seniors is different than any other marketing. There's a specific season, and often you are speaking to an audience that may or may not know yet that they're a high school senior!

Many Successful Senior Photographers...

• start by marketing to high school juniors in March-May.
• often incorporate "Senior Models" or "Senior Reps" to get their message into the schools.
• mail to the upcoming senior class 3-6 times in a 6 month period.
• offer "Early Bird Specials" to try and entice students to have their sitting before summer starts.
• are starting to incorporate Facebook and other types of social media into their marketing.
   

Other Great Ideas:

Be aware of what your competition is doing and find out what you can do that they aren't. Then tell everyone with our 8.5x5.5 Postcard. They're our most popular product! Or step it up a notch with our 5.75x11 Postcard. This bigger size still mails at the same letter rate!

Schedule an Open House where seniors can come and tour your studio, register to win prizes (discounted sessions, free add-ons, even free stuff that you may purchase), free food! Mail a Postcard to advertise your Open House, put it on the radio, or in the school newspaper. Showcase what your studio has to offer. Most students that tour a studio will choose that studio for their senior portraits!

Partner with local businesses to offer discounted sessions with purchase.

Personalize your mailing with pURLs, available only at Blossom. They're a great way to get seniors to give your piece a second look and respond instantly to your offer.

Or try adding a QR code to your next piece that a senior would scan with his or her phone for deals, your Facebook page, or even an Animoto video of a photo shoot or studio tour!

Incourage upcoming seniors to come in for a free session then post some images on Facebook to increase your exposure.

Try contacting your local high schools to see if you can get a list of their upcoming seniors rather than buying a list. Even if you only get one school, we can always merge it with a purchased list and remove any duplicates.

And speaking of mailing, we can also Mail Your Pieces if you need us to. We're your one stop shop!

Incorporate Blossom's Gift Card Mailer into your marketing for a high-end approach to your discounted sessions.

Browse other samples at our Senior Gallery for more ideas.

Unlike other places, you can always call us and talk to a person that specializes in marketing for photographers! Just call 800-972-9861 to start your journey to better marketing.