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"Power Selling - Putting You in Your Marketing" (PDF 331k) If I were to take an 8x10 print from each one of us, set them side by side, and ask typical customers to choose the best, they would probably have a difficult time. All of the prints would be very good, and all very similar. We know there are differences between us, but the typical customer ... by Mitche Graf

"Back-to-School Secrets: Learn to Market to High School Seniors " (PDF 271k) Many of you shoot senior portraits, but often wonder how to book MORE sessions next year. You know that other photographers mail out a postcard, brochure, digest or magazine to potential customers, but do you know the secret for the greatest response? by Tim Pahs

"Picking a Price-Point for Your Products and Services" (PDF 292k) Where should you position yourself in your market, price-wise? Once you have decided where you want to stand, it will be difficult to change. Learn how to create value for the price you are asking and choose an appropriate price point for your services. by Mitche Graf

"The 5 Biggest Marketing Mistakes Photographer Make " (PDF 140k) In the photography business there are certain mistakes that are quite avoidable, and it will save you much grief and stress if you are aware of what they are. When it comes down to your marketing efforts, most mistakes fall within 5 areas. by Mitche Graf

"The Dynamics of Human Behavior " (PDF 132k) by Mitche Graf

"Six Easy Steps to a Direct Marketing Campaign " (PDF 52k) No matter what marketing efforts you have been using to get more business, you'll see visible results when you create and follow a plan. Here are six simple steps to create a marketing campaign that works for your studio. by Sheri Crandall, Customer Service Manager

"Eager for Exposure " (PDF 303k) Jump start your marketing efforts with these simple and inexpensive ways to increase the visibility of you and your studio. by Marcy Wilhelm

"A Value Proposition" (PDF 328k) When your customers perceive the value of your services to be significantly more than the selling price, they have every incentive to buy. by Mitche Graf Professional Photographer Magazine - August, 2006

"The Portrait Credit Program" (PDF 32k) “Since instituting the Portrait Credit program several years ago, my studio’s sales average is more than $8,300 per wedding. We’ve made [it] an integral part of our business,” says Mitche Graf. by Mitche Graf Professional Photographer Magazine - August, 2006

"For What It's Worth " (PDF 408k) by Mitche Graf Professional Photographer Magazine - November, 2005

"Why People Buy – Insights to Guide Your Sales Strategy" (PDF 269k) Think back to the most recent big ticket item you purchased for your family, whether it was a car, or a new plasma TV, or boat, or anything that required some serious thought before making the decision to purchase. Why did you make the purchase? What were you thinking... by Mitche Graf